Brief: Promote Square's latest service "Square Cash" through mobile.
Judge: Matt Murphy, Group Creative Director, 72andSunny
Our work: Nobody cares about "social activity" anymore. People want stories. Users who share their stories with Square Cash by using the #squarestories hashtag, put them first in line to receive Square's premium services such as an increase of the transfer limit, free international transfers and instant cash delivery.
This campaign will also include the #squarestories of influencers from various sectors such as Jack Dorsey, Macklemore, Lebron James and Cara Delevingne. All of these stories from various people will make the service trustworthy and increase the number of users signing up for the service.